BGQ.aiBusiness Growth Quotient
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For online stores selling with cash on delivery

You sold $24,000.
You kept $3,640.

Your store shows orders. Your ad account shows its own ROAS. BGQ.ai shows the money left after returns, shipping, product costs and ads — every day, for every product and campaign.

See your real profitSee an example

Free during early access. Read-only — BGQ never changes your store or ads.

Last 30 daysExample store
  • Orders placed412 orders$24,000
  • Never deliveredReturned, refused, canceled− $6,240
  • Delivered revenue$17,760
  • Product cost− $6,220
  • Shipping you paid− $2,480
  • Cash-on-delivery fees− $260
  • Returned orders cost− $420
  • Ad spendMeta + TikTok− $4,740
  • You kept$3,640

    15% of what you sold

Works today withEasyOrdersWooCommerceGoogle Sheets & CSVMeta AdsNext: Shopify, YouCan, TikTok Ads

Your ad account counts orders. You get paid for deliveries.

With cash on delivery, a refused order is still a purchase to Meta. BGQ measures every campaign against the orders that actually reached the customer.

Purchases as counted by the platform

CampaignSpendOrdersCost per orderROAS

Honey October offer

$1,20096$12.50
3.2×

Coffee retargeting

$84051$16.50
2.4×

Black seed oil broad

$70070$10.00
4.1×

Every campaign looks profitable here, because cash-on-delivery orders that are refused at the door still count as purchases.

One number for the health of your store.

Your BGQ Score — Business Growth Quotient — rates growth, delivery, profitability and ad efficiency from your real results. Anything BGQ can't measure yet is left out, never guessed.

0out of 100

Healthy

  • Growth81

    +12% delivered revenue

  • Delivery58

    64% of orders delivered

  • Profitability66

    13.5% net margin

  • Ad efficiency75

    3.0× true ROAS

Focus next: delivery. Confirm orders by phone before shipping and review your courier.

Set up once. Then it runs on its own.

  1. Step 1

    Connect your store

    Approve BGQ inside EasyOrders or WooCommerce, or connect the Google Sheet your orders land in. Orders keep arriving on their own. Shopify and YouCan sellers start with an orders export.

  2. Step 2

    Connect your ad accounts

    BGQ reads spend and results from each platform and links every campaign to the product it sells.

  3. Step 3

    Enter your costs once

    Product costs, shipping, returns and cash-on-delivery fees. From then on every order is calculated for you.

Profit after ads, by productLast 30 days

Clover honey 1kg

214 delivered

+ $1,880

Black seed oil

131 delivered

+ $620

Arabic coffee, royal blend

88 delivered

− $250

Know which products to push and which to stop.

  • Real profit for every product, after its share of shipping, fees and the ads that sell it.
  • Every ad platform in one table, with total spend and true ROAS on delivered orders.
  • Delivery rate by product, so you see where refused orders eat your margin.
  • A Growth Advisor that answers from your own numbers — and says when data is missing.

Free while we build it with you.

Early access includes everything that's live today. No card needed.

$0

per month during early access

  • Real profit and BGQ Score
  • Any store: EasyOrders, WooCommerce, sheets or CSV
  • Products, costs and campaign linking
  • Growth Advisor and your whole team
Create your free account

Questions

Stop guessing what you made this month.

See your real profit